Enron Case - 1075 Words

MINI CASE: THE FILURE OF CORPORATE GOVERNANCE AT ENRON 1.Which parts of the corporate governance system, internal and external, do you believe failed Enron the most? In the evaluation of the Enron’s case; by trying to see the very big picture, it is not only about that the internal part of the corporate governance system was failed or but also the external part of the corporate governance system was also failed. As noted on the last paragraph of the mini case, many people from different positions and different companies didn’t act responsibly and according to the generally accepted corporate governance rules. Internally; because of the head executives used the companies resources and the power that their positions provides them for their†¦show more content†¦As it is known, Corporate Governance is the system used to direct and control a corporation. And it defines the rights and responsibilities of key corporate participants such as shareholders, the board of d irectors, officers and managers, and other stakeholders. The Enron Case is a breakdown of corporate governance in the most baroque of recent scandals where there were not only conflicts with standards for good corporate governance but also unusually extensive use of sophisticated techniques and transactions to manipulate the firm’s financial reports. During the same year’s with Enron Case, Parmalot and Worldcom cases also occurred, mainly because of the same reasons, and resulted in a same way. Therefore wrong combinations for the corporative governance may result in a same way. Corporative Governance has been argued too much after the Enron Case. However some people believe that Enron was an isolated incident and not an example of many failures to come according to above writings. The biggest factor behind this thinking can be related to that Enron is much bigger than other failed companies and was acted like a monopoly. That is to say, all of the case showed us that how some companies can bankrupt because of the wrong combination of leadership, business evolution, and market behaviors. We think the following citation would beShow MoreRelatedEnron Case1899 Words   |  8 PagesENRON CASE Please read the Enron cases posted on blackboard and the one in your book then answer the following questions based upon the case and Chapter 9. Make sure that your answers are supported by the facts of the case and the concepts you learned from Chapter 5. Please rely only on the case/chapter 9 to answer the questions except for question # 12—requires outside search. Make sure your answers are sufficiently brief, concise, and relevant to the question. Please avoid generalRead MoreEnron Case2186 Words   |  9 PagesPart B: What role did the CFO play in creating the problems that led to Enron’s financial problems? In order to prevent the losses from appearing on its financial statements, Enron used questionable accounting practices. To misrepresent its true financial condition, Andrew Fastow, the Enron’s CFO, takes his role involving unconsolidated partnerships and â€Å"special purpose entities†, which would later become known as the LJM partnership. Taking advantage from the SPEs’s main purpose, which providedRead MoreEnron Case2402 Words   |  10 Pages Imane Malihi Prof. Fred Friend BLW411/511 March 27, 2014 The Downfall of Enron Corporation â€Å"Ethics and integrity are at the core of sustainable long term success †¦ Without them, no strategy can work and, as Enron has demonstrated, enterprises will fail. That’s despite having some of the ‘smartest’ guys in the room.† by Richard Rudden. As the quotation states, ethics and integrity play a key role in the success of any corporation; through these principles, companies can ensure their complianceRead MoreThe Case Of The Enron Case Essay1197 Words   |  5 Pages1.1. One of the most important fraud cases in the USA was The Enron case because of his criminal activity which involved a big part of USA. Let me give a short introduce about it, â€Å"In 1974, Kenneth Lay joined the Florida Gas Company, eventually serving as president of its successor company, Continental Resources Company. In 1981, he left Continental to join Transco Energy Company in Houston, Texas. Three years later, Lay joined Houston Natural Gas Co. as chairman and CEO. The company merged withRead MoreENRON Case Study1572 Words   |  7 Pages1. The Enron debacle created what one public official reported was a â€Å"crisis of confidence† on the part of the public in the accounting profession. List the parties who you believe are most responsible for that crisis. Briefly justify each of your choices. Following parties are believed to be the most responsible for the crisis. With any big organization going so bad, the blame starts with the top level executives, there was no different in this case. For Enron the blame started with Enron’sRead MoreCase: 9 Enron928 Words   |  4 PagesCase 9: Enron; Questionable Accounting Leads to Collapse Bruce Smith Minnesota School of Business BS430 Business Ethics MR. Morris November 25, 2012 1. 2. 1. How did the corporate culture of Enron contribute to its bankruptcy? Effective leaders are good at getting followers to their common goals or objectives in the most effective and efficient way; unfortunately for Enron, in the end Ken Lay and Jeffery skilling were too focused on profits that nothing else mattered. In theRead MoreEnron Case2918 Words   |  12 Pagesseemed eliminate confidence by the business world about the practice of good corporate governance in the United States. Enron was a company that was ranked as seventh out of the five hundred leading companies in the United States and is the largest U.S. energy company that went bankrupt leaving debts amounting to nearly U.S. $ 31.2 billion. In instance with the case of Enron known occurrence of moral threat behavior such as manipulation of financial statements with a record 600 million dollar profitRead MoreEnron Case Study5921 Words   |  24 PagesEnron Case Study [pic] Part A: Problem Focused Analysis and Recommendations. 1. Brief Case Background. List key events, use timeline. Case Background At one time Enron was one of the world’s largest producers of natural gas, oil, and electricity. It also appeared to be one of the most profitable companies, taking shareholders from $19.10 in 1999 to $90.80 by the end of 2000. Enron’s top management answered to a Board of Directors whose responsibility was to question and challenge new partnershipsRead MoreThe Ethics Of The Enron Case1407 Words   |  6 PagesThe Enron case is a very popular case to show how the profession of accounting is vital to make the corporate world of business flow reliably. Enron was recognized as one of the world’s major electricity, natural gas, communications and pulp and paper’s company. However Enron was found to record assets and profits at inflated, fraudulent and non-existent amounts. Debts and losses were found to be excluded from financial statements along with other major transactions between Enron and other companiesRead MoreEnron Case Study Analysis1699 Words    |  7 PagesBusiness Strategy Enron Case Study 09/08/12 Enron Case Study: From Company to Conspiracy 1. What is the History of Enron, and what current situation does it find itself in? Enron was created by a combination of companies. These companies were Houston Natural Gas and InterNorth. These companies were merged together in July 1985. CEO of Houston Natural Gas, Kenneth Lay became chairman and CEO of the combined company. This happened in February 1986. The company changed its name to Enron on April 10th

Solar Energy Informative Speech - 1534 Words

Heather Smith Informative Outline Michelle Talasis Topic: Solar Energy General Purpose: To inform Specific Purpose: To inform the uses of Solar Energy to my audience. Thesis: When all of our natural fossil fuels are low or gone, solar energy will be one of the leading sources of energy that we will need in the future. Introduction Attention Getter: Natural fossil fuels, such as coal used for burning, oil used for gasoline, and natural gas used to heat and warm houses, are a threat to the Earth and everything in it. Fossil fuels pollute the air and they are non-renewable and non-recyclable. We need different energy sources that are renewable and recyclable for our future existence. Unlike†¦show more content†¦i. The guy who built the solar powered boat is Robert Dane. ii. He wanted to build a boat that was powered by solar power and wind power. iii. He called it the Solar Sailor, which has an electric motor they can power to drive the propeller properly, meaning the boat will be more efficient and easy to move and back up without stalling them. Solar Sailor technology also helped the Navy create UOVs or Unmanned Ocean Vehicles. i. These vehicles could be used to collect data for climate research, ocean exploration, offshore oil exploration and production and even surveillance of pipelines and telecommunications. Solar power is also being used in the US Military and even some weapons too. â€Å"The US Military have installed black and blue solar panels to use in solar-powered battlefield radios and even in tents with solar panels woven into their fabric to power military equipment,† says John Naish, an environmental campaigner. The solar panels are also being used for sensors and radars, which saves troops from being predictable targets when they regularly refuel generators. I. Conclusion Review of Main Points: Today, I explained how solar energy technology can be used in houses. Second, I discussed the uses of solar energy and how it will be helpful saving water. Finally, I talked about the unique uses of solar energy in transportation and military weapons. Restate Thesis: When all of ourShow MoreRelatedEssay about Informative Speech Alternative Energy993 Words   |  4 PagesAlternative Energy Informative Speech Attention-Getter: Do you know what this is? This is worsening your asthma at the age of 10 and you developing lung cancer by the age of 30. According to the Centers for Disease Control there are 1 in 11 children with asthma (Centers, 2012a) and approximately 208,000 people diagnosed with lung cancer (Centers, 2012b). Fortunately, there is a better way. Credibility: I’m sure you’ve all heard about or seen windmills and solar panels. For those of you hereRead MoreCauses And Effects Of Climate Change Essay1260 Words   |  6 PagesCatherine Jimenez Dr. Monroke Oshin-Martin Communication 11, Section D23 Informative Speech 14 November 2016 Causes and effects of Climate Change. General purpose: to inform. Specific purpose: After hearing my speech, my audience will know more what climate change is, what causes it and its effects now and in the future. Thesis Statement: Climate change is a very important issue that affects all of us, we need to know more about this issue. Organization pattern: Cause and effect. Introduction:Read More Unlocking the Secrets of the Universe Essay example1762 Words   |  8 Pagesand test hypotheses is essential to unlocking the secrets of the universe. Energy is one of the most fundamental elements of the universe. Throughout history, man has endeavored to expose, understand, and explain how and why things work. This drive to expand our understanding eventually led to the development of the scientific method and what is commonly considered to be the king of the sciences, Physics. The effects of energy on the physical world are of great interest to Physicists. The scientificRead MoreElon Musk And His Point Of View On The Life1282 Words   |  6 Pages Informative Speech: Elon Musk Abylay Zhakashov Dr. Andrade Communication Studies 11 May 5, 2016 â€Æ' Title: Elon Musk General Purpose: To provide new information Specific Purpose: To inform listeners about Elon Musk and his point of view on the life. Thesis statement: Elon Musk is an interesting character to learn from and I am going to show you this man’s life from several different angles. Introduction I. Attention Material: How many of you want to get rich? How many of you want to doRead MoreA Short History of Nearly Everything6112 Words   |  25 Pageseditions in Audiobook form are also available, including an abridged version read by the author, and at least three unabridged versions. [edit] Awards and reviews The book received generally favourable reviews, with reviewers citing the book as informative, well written and highly entertaining.[5][6][7] However, some feel that the contents might be uninteresting to an audience with prior knowledge of history or the sciences.[8] In 2004, this book won Bryson the prestigious Aventis Prize for best generalRead MoreA Short History of Nearly Everything6112 Words   |  25 Pageseditions in Audiobook form are also available, including an abridged version read by the author, and at least three unabridged versions. [edit] Awards and reviews The book received generally favourable reviews, with reviewers citing the book as informative, well written and highly entertaining.[5][6][7] However, some feel that the contents might be uninteresting to an audience with prior knowledge of history or the sciences.[8] In 2004, this book won Bryson the prestigious Aventis Prize for bestRead MoreSpiritual Formation Across the Lifespan Essay7723 Words   |  31 Pagescrucial and unique role of their environments. Traditional Ways of Thinking about Spiritual Development Many researchers have found that a stage-based model of development, whether psychosocial, cognitive, spiritual, or moral, is descriptive and informative when considering the normal development of human beings. The work of two such researchers, Erik Erikson and Lawrence Kohlberg, will be considered in this chapter in relation to James Fowler’s proposed stages of spiritual development. Erik EriksonRead MoreSience23554 Words   |  95 Pages †¢ Energy from the sun drives the earth’s weather and climate, and heats the earth’s surface; †¢ In turn, the earth radiates energy back into space; †¢ Some atmospheric gases (water vapor, carbon dioxide, and other gases) trap some of the outgoing energy, retaining heat somewhat like the glass panels of a greenhouse; †¢ These gases are therefore known as greenhouse gases; †¢ The greenhouse effect is the rise in temperature on Earth as certain gases in the atmosphere trap energy. [pic]ImageRead MoreSociology and Group41984 Words   |  168 Pagesgroups? a. Groups make better decisions when working on complex tasks. b. Working in groups enhances member learning. c. Groups require significant time, energy, and resources. d. Groups are often more creative than members working alone. e. Members usually enjoy working with others in groups. Answer: c. Groups require significant time, energy, and resources. . A virtual group is one which a. relies on technology to communicate. b. exists only for a short period of time. c. lacks a leader. Read MoreImpact of Foreign Aid on Poverty and Economic Development in Nigeria16050 Words   |  65 PagesIt supports economic growth, agriculture, trade, health, democracy, conflict prevention and humanitarian assistance. Other organizations in Nigeria also receive funds from USAID to undertake projects ranging from HIV/AIDS prevention to bringing solar energy to a rural village. On the other hand, Nigeria is currently not eligible to receive grants through the Millennium Challenge Corporation (MCC), which was established under President Bush as part of the â€Å"new agreement for global development.† Its

The Effects Of Substance Abuse On The School Aged Populations

Sings of Substance Abuse and Addiction in the School-Aged Populations One study asked counselors about the prevalence of substances used by high school students and found that the counselors most often dealt with alcohol issues (Burrow-Sanchez Lopez, 2009). While alcohol may be one of the most widely dealt with substances from a counselor’s perspective, it is essential to be able to identify signs of alcohol abuse and other substance abuse so that action can be taken. Signs of substance abuse can vary, but within a school setting school counselors and other stakeholders can look for changes in academic performance, truancy, withdrawal, isolation, impulsive behavior, changes in mood (anxiety, anger, depression, irritation), changes in appearance, poor hygiene, tardiness, dropping out of sports and other school activities, and associating with peers known to use drugs, (Burrow-Sanchez, Jenson, Clark, 2009; Flaherty, Sutphen, Ely, 2012; Hagedorn, Young, 2011). These signs of possible substance abuse issues need to be looked at further if a student is identified as having any of these signs as other things could be going on. For instance, a student may be dealing with their parents divorce and could be tired and not doing homework because the student is listening to their parents fight. This is why it is important that school counselors do look for signs of addiction and assess students properly so that counselors can identify if the student is having an issue withShow MoreRelatedDepression Is Predictive Of Substance Abuse Outcomes788 Words   |  4 PagesRecent research further suggests that depression is predictive of substance abuse outcomes. In a study done by Sihlova (2008), suggested early onset of depressive disorders predicted multiple substance use outcomes, including frequent alcohol use, and frequent daily smoking from a sample of 1545 adolescent twins assessed at baseline age 14, and then again at age 17.5. Moreover, depression was found to be a risk factor for smoking in females but not males. Fleming et al. 2008 also suggested that depressiveRead MoreDrug Abuse Essay1546 Words   |  7 PagesThesis: Drug abuse, also known as substance abuse, is a patterned use of a drug in which the user consumes the substance in amounts or with methods which are harmful to themselves or others. Many teens turn to marijuana, prescription drugs, club drugs, alcohol, or other substances as a means of coping with stress, peer influence, and failure of parents to prevent their children from making unreasonable decisions. According to the yearly â€Å"Monitoring the Future† survey of high school age teenagersRead MoreSubstance Abuse : A Social Problem1608 Words   |  7 Pages we must also take substance abuse into consideration because it is all too often neglected. According to the World Health Organization, substance abuse â€Å"refers to the harmful or hazardous use of psychoactive substances, including alcohol and illicit drugs† (Substance). Individuals who become victims of substance abuse become dependent on and overindulge in substances such as drugs and alcohol. The outside forces in our world today influence behaviors including substance abuse, ultimately displayingRead MoreChild Intervention Programs892 Words   |  4 PagesParental substance abuse is something that both directly and indirectly affects a child. Intervention programs have been designed to help eliminate certain risk factors that some adolescents are prone to if they live with at least one parent who has some type of substance abuse problem. Intervention programs vary in many different types and styles. Some intervention programs focus on individuals and others focus on communities or the entire family as as unit. A study done by Lewis, A. J., HolmesRead MoreEssay on Adolescent Substance Abuse1656 Words   |  7 PagesRunning Header: Substance Abuse Adolescent Substance Abuse Dana Sweitzer Liberty University Abstract Adolescent substance abuse is a major problem in society. There are many risk factors that can contribute to adolescent substance abuse. One of the main risk factors is peer pressure. When adolescents start at a young age there is an increase in health problems, addiction, and over all poor social outcomes. Parental influence has substantial effect on adolescents because the adolescent seesRead MoreAging Adults And Substance Abuse1861 Words   |  8 Pageson aging adults and substance abuse in the United States. The use of alcohol, and prescription medications among this population, also known as the â€Å"Baby Boomers† is a major concern. One focus will be on the prevalence of substance abuse (alcohol and prescription use) and the consequences both mentally and physically. Being apart of the aging population and substance abuse this can lead to misdiagnosing and treating substance abuse among the elderly. The Baby Boomer population is growing rapidlyRead MoreSubstance Abuse And The Health Care Act1489 Words   |  6 Pagesalso seen how these issues can carry over into my personal life. In this paper, I will discuss Substance Abuse (alcohol) and how it is becoming a prevalent issue in our communities and our way of life. Substance Abuse has become a major problem, as we discovered that there is a connection between substance abuse, child neglect and abuse, and poverty rates. For many years, concerns about substance abuse has been prevalent in communities and at many levels of government. IntroductionRead MoreSubstance Use Disorder Within Mental Health Patients1297 Words   |  6 PagesSubstance use disorder in mental health patients poses a major concern to clinicians in psychiatry. The disorder generally is associated with an underlying mental health condition(s), however, there are multiple theories suggesting psychological to neurological and probably multifactorial etiological profile. Substance abuse and substance dependence which are the former terms that were used to define one with the disorder has been grouped into a set category of substance use disorder by the 2013Read MoreDrug Use On Young College Students1079 Words   |  5 PagesDrug Use in Adolescence Introduction In 2013, more high school seniors regularly used marijuana than cigarettes as 22.7 percent smoked pot in the last month, compared to 16.3 percent who smoked cigarettes. Sixty percent of seniors don t see regular marijuana use as harmful, but THC (the active ingredient in the drug that causes addiction) is nearly five times stronger than it was 20 years ago. One-third of teenagers who live in States with medical marijuana laws get their pot from other peopleRead MoreThe Abuse Of Illicit Drugs Presents A Detrimental Effect On The Health And Well Being Of Millions Of Americans1133 Words   |  5 PagesThe abuse of illicit drugs presents a detrimental effect on the health and well-being of millions of Americans. People begin to use drugs for a wide variety of reasons: to feel euphoric pleasure, energy or self-confidence; decrease anxiety or depression; increase cognitive or athletic ability; because of rebellion, peer-influence, or simple curiosities (FIX). Initial users are likely to experience seemingly positive effects and are naà ¯vely constrained by the addictive propensities of these drugs

The Influx Of Children From Central America - 1291 Words

The influx of children to the United States from Central America and how the U.S. is handling it Between 1st October, 2013 and 31 July, 2014, the United States Customs and Border Protection reported that likely 63 thousand unaccompanied children, most of them coming from the Central America region, crossed into the United States through the southern border. The figure is a representation of double the total number of children who immigrated to the US in similar period on the previous years, 2012 (Greenhill). The increasing number of children immigrants into the US has revitalized a rancorous nationwide debate regarding the US policies on immigration. President Obama’s critics have been proposing for major immigration reforms to curb the increasing number of children immigrants into the US (Lightfoot). They argue that the situation has stretched the legal and social services receiving the migrants which in turn incurs costs on the tax payers’ money. The issue of influx of children into the US comes from Central America comes at a time when the authorities at the sou thern body record a historic lowest overall detentions of undocumented immigrants. Some people have termed the increasing influx of children into the US has been termed as a humanitarian crisis and others referring to it as national security threat (Dart). According to, the influx of the children is due to the increasing levels of poverty and violence especially in countries such as Mexico that prompt children toShow MoreRelatedMigrant Youth : The United States847 Words   |  4 Pagesimmigrants come from varying countries in search of the American Dream. This dream entails the belief that their lives can be improved because of the various amounts of opportunities in United States. Due to this, thousands of migrant youth move from Central and South America to Texas in search for a better life. By crossing the Rio Grande border, the migrant youth are escaping the corruption and violence in their native country. Although the migrant youth are in search of a better life in America, the UnitedRead MoreGlobal Influx Of Immigrants During The United States1074 Words    |  5 PagesGlobal Influx of Immigrants In Texas June 5, 2015, A Salvadoran, Mauricio Hernandez, was sentenced to 50 years in prison and faces deportation after his term for raping his own baby (Immigration Issues 2015, Par. 3). Three illegal Immigrants, Uriel Ramirez-Perez, Darwin Zuniga-Rocha, and Eliseo Mateo Perez, were sentenced to time served in jail and deportation after prison term for first-degree sexual abuse (Immigration Issues 2015, Par.10). What do these two incidence have in common; they wereRead MoreThe War On Drugs Is A New Form Of Jim Crow870 Words   |  4 Pagessystem is not broken. In fact, it was designed to mitigate advantages and limitations of certain groups, and create policies , which have racial irrefutable features (Alexander). As the history predicates from slavery to Jim Crow Laws, policies were enacted in America with the intention of marginalizing African Americans. Which in turn created a caste system. At the bottom of the caste are African Americans and at the top are the wealthy and affluent individuals( Alexander).PoliciesRead MoreThe Mexican American Border And Its Effects On The United States Economy906 Words   |  4 Pagessituation which has become known as the Border Crisis. As you may already know, the border runs from Tijuana, Baja California to Tamaulipas and Texas. According to the International Boundary and Water Commission, the border’s length is 1,954 miles and is the most frequently crossed international border, mainly by undocumented immigrants from Mexico and Central America. As an attempt to contain this influx of illegal migration, former President George W. Bush signed the Secure Fence Act of 2006 statingRead MoreThe Impact of Slavery on African Society Essay114 9 Words   |  5 PagesThe Impact of Slavery on African Society Slavery has played a strong role in African society from as early as prehistoric times, continuing to the modern era. Early slavery within Africa was a common practice in many societies, and was very central to the country’s economy. Beginning around the 7th century, two groups of non-African slave traders significantly altered the traditional African forms of slavery that had been practiced in the past. Native Africans were now being forced to leave theRead MoreMexican Educational System.1224 Words   |  5 Pagestake hold. As for the United States, the American education is hard to single out. The United States does not have a national school system; so a single school draws resources from several different public and private institutions (USIA 1). Mexico s current educational system is one of free and compulsory education for children between the ages of 6 and 14 (Saleem). In order to provide for the requirements of this educational system, the Mexican government has had to focus on social infrastructuresRead MoreIssues in American Immigration935 Words   |  4 Pagesthe United States has been known as a nation of immigrants almost from its inception. Beginning in the 1600s with English Puritans and continuing today, America is a melting pot of culture and ethnicity. In fact, in the late 19th and early 20th centuries, immigration was the major source of U.S. population growth. Looking over our 200+ years we find that to clearly be true, with approximately 1 million immigrants coming to America during the 17th and 18th century. Almost 3 million arrived duringRead MoreSocial Disorganization Theory Stemmed from The Polish Peasant in Europe and America by W.I. Thomas and Florian Znaniecki1322 Words   |  6 Pagescriminology and sociology today have stemmed from the infamous sociology department, otherwise known as the â€Å"Chicago School†. Its emphasis on studying people and the natural interactions they have with their surroundings has led to the extensive examination of numerous neighbourhoods within Chicago. Social disorganization theory was one of the many theories that developed from this ecological thinking. It sought to identify the social problems that arose from rapid urbanization and industrializationRead More The Language Barrier Standing in the Way of Puerto Rican Immigrants664 Words   |  3 PagesThe Language Barrier Standing in the Way of Puerto Rican Immigrants The United States of America is regarded to many foreigners as the land of opportunity. To many Puerto Ricans that still live on the island they view the mainland as just that. While other Puerto Ricans cant wait to return to their homeland. Many Puerto Ricans came to the United States because they believed they would not only find better jobs but a better education than on the island. Puerto Ricans first startedRead MoreThe Effects Of Immigration On The United States887 Words   |  4 PagesUnited States has fluctuated over the years, but it does not hide the fact that the American Dream still acts as a beacon to foreigners. People believe coming to America is the key to a better life. With the overflow of our new neighbors, we transform from a single society into a mixture of several cultures. Immigration is causing America to become a tossed salad society (a society in which ethnic and racial groups maintain separate identities, with no dominant culture) which Americans should acknowledge

Feminist Theory Of Feminism - 1245 Words

Introduction How can we effect change in the world when only half of it is invited to feel welcome to participate in the conversation ( Watson, 2014). In the feminist perspective, which is an extension of feminism, there is support of equality for both women and men. Feminism is a belief that women and men have equal rights and opportunities. There are many different branches in the feminist perspective, one of the most interesting one is intersectional feminism. Intersectional feminism believes that experiences of class, gender, and race can not be adequately understood unless we understand that women of different races have different experiences. Women of color are told everyday how they have to fit in with the beauty norms that†¦show more content†¦This period was concurrent with the anti-war and civil rights movements. Still persistent issues that existed from the first wave carried on to the second wave. These issues regarded sexuality and reproductive rights (2005). The third wave of feminism started in the mid-1990’s and is referred to as a response to the perceived failures of the second wave. In the third wave we saw a new type of feminist. The new feminist rejected that the notion of lipstick, high heels and exposed low cut necklines, identified with male oppression. (Feminist and Intersectionality, 2017). The third wave of feminism also was the first to emphasize that feminism was more specific to the rights of white women, rather than women on minorities. Intersectional feminism is often times called black feminism. It was coined as a movement by Kimberlà © Crenshaw. The creation of this type of feminism was concurrent with the Civil Rights Movement. Crenshaw believed that the intersectionality experience of black women was far more powerful than the sum of their race and sex. She believed that observations that do not take intersectionality, fail to accurately address how black women are subordinate (DeFrancisco Palczewski, 2007). Intersectional feminism argues that gender, race and class are intersecting oppressions ( Jones e.t al, quoting Crenshaw, 2013). Intersectional feminism allows us to understand that while some women are subject to sexism, some women are greater affected becauseShow MoreRelatedFeminist Theory Of Feminism1121 Words   |  5 PagesAccording to Webster’s dictionary, feminism is defined as the theory of political, economic, and social equality of the sexes. In today’s modern world, no matter which end of the political spectrum a person is on, the term can invoke strong feelings - some of which have created a sense of shame or harm associated with the concept. These associations of wrongdoing and radicalism with the theory of feminism and its subsequent movement have existed long before the era of social media activism and selfies;Read MoreFeminist Theory Of Feminism1766 Words   |  8 Pages Feminism is a fight against oppression, but white supremacy exists within feminist movements, which is an obvious contradiction of the theory. â€Å"The feminist movement has centered on the experiences of White women and dismissed the experiences of Women of Color† (Feenstra, 2017, p. 67). In an article titled, From White Feminism to Intersectional Advocacy: The Development of a White Antiracist Identity, Abby Elizabeth Feenstra, a feminist illuminates her journey to becoming conscious of her whiteRead MoreFeminism : A Feminist Theory1301 Words   |  6 PagesWGS 3600: Feminist Theory Frankie Snyder and Jax McMillian Due: 12/10/2015 Feminism is gender liberation Feminism needs to be more broadly defined in terms of gender liberation to encompass individuals from all walks of genders (or nongenders). Separating gender nonconforming issues from feminism is erasive; marginalized gender nonconforming individuals should not be told to fend for themselves and their own rights due to a multitude of oppressions experienced by these individuals (based on the prejudicialRead MoreFeminism And The Feminist Theory Essay2030 Words   |  9 PagesThe feminist theory takes the motion of the feminist equal rights movement and transforms it into a theoretical study. This rather new approach explores the status of females and equality activists as well as their role in society relating to others. The feminist theory explains what is relevant to women and the women s movement as well as how definitions are changing over time, whether they are sociological, philosophical, or psychological (Grosz, 2010). As the gender gap closes in our societyRead MoreFeminism A nd The Feminist Theory1942 Words   |  8 Pages2015 Feminist Theory Research Paper Though feminism and the feminist theory are often construed as the same philosophy, the two are related, yet different concepts. Feminism is defined as, â€Å"the theory of the political, economic, and social equality of the sexes† (Merriam Webster Dictionary). In turn, a feminist is an individual who believes that men and women should be equal politically, economically, culturally, and socially (Definitions of Branches of Feminist). However, the feminist theory isRead MoreFeminist Theory Of Feminism1697 Words   |  7 Pagesno longer a surprise that gender equality continues to be a problem in our society. Although all feminists agree that it is a prominent issue, they have different ways of combating it. Some feminists agree with having a sex/gender distinction, which uses â€Å"sex† as the term to describe biological features and â€Å"gender† as the term to describe the social standings. Due to his distinction, many feminists believe that the social implica tions, or gender, needs to be changed to achieve equality. Two approachesRead MoreFeminism And The Postmodern Feminist Theory1596 Words   |  7 PagesThe evolution of feminist theory from a modern to a postmodern viewpoint stands to correct the injustices of historically liberal feminism. For some time, grand narratives have governed the ideas of self and gender from a single experience of â€Å"man†. Traditionally, modern feminism aimed to eradicate the hegemonic theory of inferiority by women to the male gender. Postmodern feminism aspires to eliminate categories of gender altogether, for the social construct of gender is considered to disregardRead MoreFeminist Theory : The Beginnings Of Feminism1571 Words   |  7 Pages The Beginnings of Feminism â€Å"Feminist theory is an attempt to bring in views from the movement and other female experiences along with research and data information to create new ways to putting an end to female oppression (Kolmar and Bartkowski 12).† Women of all time periods use feminist theory to collaborate together on their real life experiences to come up with ways to make women apart of everyday life. Throughout the different time periods, women have gained more and more power into societyRead MoreEssay on Feminism and Modern Feminist Theory1068 Words   |  5 Pages Feminism is a body of social theory and political movement primarily based on and motivated by the experiences of women. While generally providing a critique of social relations, many proponents of feminism also focus on analyzing gender inequality and the promotion of womens rights, interests, and issues. Feminist theory aims to understand the nature of gender inequality and focuses on gender politics, power relations and sexuality. Feminist political activism campaigns on issues such asRead MoreEssay Feminism and feminist social theory 1100 Words   |  5 PagesFeminism and feminist social theory unlike other theoretical perspectives is woman-centered and inter-disciplinary, hence promotes methods of achieving social justice. The feminism and feminist social theory takes into consideration three questions, what of the women? Why is the present social world as it is today? Additionally, how can the social world be changed to make it more just for the women and all people alike? In recent developments, feminist theorists have begun questioning the differences

Secret Recipe free essay sample

This report is done under the subject of HBM222 Marketing Planning, a report on marketing plan for Secret recipe. Marketing plan included information and background about Secret recipe, the process of strategy marketing, consisted of a target markets and a marketing mix. It’s also included time-related details such as expected costs and revenues for the strategy. . In this report, there were 6 main sections or parts. The first part was introduction and situation analysis, provided some background about Secret recipe and contained an appropriate analysis of Secret Recipe including the SWOT analysis, macro environment analysis, and industry environment, critical success factors (CSF) and so on. The second part was Secret Recipe marketing objectives. This section provided an outline of Secret Recipe mission and objectives. The corporate objective of Secret Recipe is to provide to have annual turnover between 15%-20%. Cash flow is to be positive every year. Other issues are corporate financial objectives, corporate non financial objectives gap analysis and rationales. The third part, we identified and analyzed possible strategic choices or options that, typically, involve a selection of particular target markets and segment markets into 3 segments, which are fun, family and health. Besides, we have proposed 1 new segment, convenience segment. Then we developed the major marketing mix components, the 4Ps (products, promotion, price, place). Generally, the strategy also included a positioning statement and described the desired image that the marketing mix will be designed to elaborate and reinforce. We recommended new products development in the existing segments and also the new segments. The new products in this strategic marketing plan is not only to change and satisfy the needs of the consumers but also to achieve the company’s mission of targeting long term profit and sales by providing high quality and healthy food products to the consumers. In the fourth section, we provided yearly budget form year 2005 to 2008. Specific budget are provided for major items of costs, such as manufacturing, promotion, raw material and services. For the fifth section, we provided monthly plan for the year 2009. We applied Product Life Cycle for the estimated time when the actions needed to be started and completed. We also included who will in charge of each time frame in each implementation plan for each product segment. Finally, in the last part of this report, we have identified whether planned activities are being accomplished successfully, and whether financial and other objectives, such as some market share, new product, performances are being achieved. In 1997, Secret Recipe was officially launched as a household lifestyle cafe. Nowadays Secret Recipe has effectively establish its brand name in the international market which range to Malaysia, Singapore, Indonesia, Thailand, China and Philippines by the good quality of its cakes, fusion food and distinctive service. Secret recipe is a largest cafe chain in Malaysia with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continue to adhere to the standards of preparation of all food in the restaurant in accordance to the regulatory guidelines. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages offered in all Secret Recipe outlets. Secret Recipe promises to give the best satisfaction to all its valuable customers. StatesNo. of outlets Kuala Lumpur46 Selangor48 Perak5 Penang9 Johor11 Melaka 4 Negeri Sembilan5 Kelantan2 Kedah5 Pahang 3 Sabah 2 Sarawak2 Terengganu1 Currently, Secret Recipe has 143 outlets and they hope to open more than 160 outlets of Secret Recipe throughout the Asia. In the past 5 years, Secret Recipe has registered an impressive double-digit growth. In a short period of ten years, Secret Recipe has experienced a rapid growth of over 150 cafes throughout the region. Secret Recipe has earned numerous accolades every year for its performance. Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a leader in the industry. 2. 1. 2 Nature of Markets 2. 1. 3 Secret’s Recipe Products There are some major products of Secret Recipe. The table below illustrates the brands under each Product Line. Width of Product Mix Depth of Product LineKids’ MenuFusion Menu Food Kid’s burger, Kid’s Fish and Chips, Kkid’s Spaghetti Bolognese. Japanese Soba, Roasted Chicken with Turmeric Sauce, Prawn Macaroni with Cheese, Pan-grilled Dory with Lobster Sauce, Thai Style Fried Rice, Tom Yum Spaghetti, Irish Lamb Stew, Curry Seafood Laksa, Thai Style Noodles, Spaghetti Meatballs, Lasagna (Pasta), Fish and Chips, Caribbean Style Seabass (Fish and Lamb), Grilled Black Pepper Chicken, Grilled Mushroom Chicken. Width of Product Mix Depth of Product LineHealthy MenuBrowniesChocolate cakes and CreamCheese Cakes Hi-fibre cream cheese, Sugar free moist chocolate, Trans fat free peach cream. Garden Salad, Vegetarian SobaApple cheese slice, Brownies walnut, Carrot slice, Prune slice, Super supreme. Black forest, Chocolate chip walnut, Chocolate fudge, Chocolate indulgence, Chocolate strawberry, Mango delight, Moist chocolate cake, Tiramisu, White chocolate macadamia. Apple crumble cheese, baked cheese, Blueberry cheese, Cappuccino cheese, Caramel cream cheese, Cheese choc, chocolate cheese, Classic cheese, Espresso cheese, Lemon cheese, Marble cheese, New York cheese, Oreo cheese, Raspberry cheese, Yogurt cheese. Width of Product Mix Depth of Product LineBeverages Orange Juice, Green Apple juice, Cappuccino, Espresso Macchiato, Mocha, Cafe latte, Pepsi, 7-up, Organic Tea, Secret Recipe sky juice, Ice lemon tea, 2. 1. 4 Competitors Nowadays, Secret Recipe is an international lifestyle cafe that provides many choices in beverages, meals and desserts to its customers. There are few potential competitors that could affect the business of Secret Recipe. Secret Recipe’s major competitors in Kuching are Starbucks and The Junk which is almost provides same products. However, Secret Recipe has its own power compares to another lifestyle cafes in Sarawak since others do not provide wide range of products as Secret Recipe does. 2. 1. 5 Customers Customers of Secret Recipe could enjoy its delicious cakes by directly approaching the nearest Secret Recipe cafe. Moreover, the member of Secret Card owners can enjoy the discount privilege that is provided by Secret Recipe. There are four group of consumer, and these are shown in the table below: SegmentDemographic ProfileCore EssenceProducts Fun LeisureKids, teenagersKids and teenagers are fond of ice-cream, cake and junk food. Kids’ meal, side order such as French fries, Cheese Cakes, Brownies, Orange Juice, Green Apple Juice, Soft Drink, Coffee beverages. Health Health-conscious customers, aged customersSociety concern more on health issues nowadays. Vegetarian Soba, Garden Salad, Hi Fibre Cream Cheese, Trans Fat Free Peach Cream Cake, Sugar Free Moist Chocolate. FamilyFamilies with childrenFamily can enjoy leisure time together while having their meals. Fish and Chips, Pasta, Thai Style Noodles, Grilled Black Pepper, Chicken soup, and other fusion food. 2. 2 Macro Environment Analysis . 2. 1 Political and Legal As Secret Recipe is expanding internationally, trade restrictions, tariffs, tax policies and employment laws that related to their business countries have influence upon Secret Recipe. For instance, tax policies will affect on the cost of the raw materials in making their products. As Malaysia is a Muslim country, Secret Recipe has a legal regulation of Halal Certification by Jabatan Kemaju an Islam Malaysia (JAKIM) which ensures that all meals and beverages are safe to be consumed by Muslim people. 2. 2. 2 Economic Economic is getting well and stable in Malaysia since economic crisis and Malaysian people tend to spend more in their meals and drinks. Malaysias unemployment rate fell sharply from 3. 4% in the June quarter to 3. 1% in the third stanza which considered as low. As Malaysia has stable economy, it can ensure the business will not be affected. However, the inflation rate and consumer price index will influence the cost of the raw materials which may be increase. The risk should be taking into account to avoid losing. This is because raw material is one of the factors that will influence the industry. 2. 2. Social-cultural The social and cultural influences on business vary from country to country. Social factors include the demographic and cultural aspects of the external environment. These factors affect customers’ needs and the size of the potential market. In Malaysia, many employees avoid to cook by themselves. They tend to have their meals outside as it could save their tim e. It is very common for us to see people spending their time with colleagues, friends or even with family for meals. This is the culture of Malaysians since years ago and has proven that those people have higher standard of living. As a result Secret Recipe is the best choice for them, as different consumers could have different kind of needs and wants at the same time and place which is Secret Recipe. The consumer spending pattern is changing as more and more people are going to cafe instead of going to local food stall (known as â€Å"kopitiam†) especially for teenagers. They would like to spend more to have higher quality of foods and drinks in comfortable environment. However, there is large amount of market share having a piece of cake or food and drink in the open air food stall (known as â€Å"kopitiam†) as it is cheaper compared to restaurant or cafe. As a result, majority of people who are going to Secret Recipe is the middle or high status society adults. 2. 2. 4 Technological As Secret Recipe is an international cafe that operated in many countries in Asia, it needs high technology to have their information flow and share among each outlet. Moreover, the information gathered also need to be analyzed before presented to the manager by using computer technology. Another technology such as electronic mixer is used to make sure the ingredients for baking cake and pastries are mixed well in a correct timing. As well as Wincool Refrigerator (WCR) that is used by Secret Recipe is to allow Secret Recipe to offer the highest standard quality products by keeping the raw materials and cakes fresh. Nuova Simonelli’s blender also helps in blending coffee or fruits. Moreover its computerized baking oven and electric stove also allow the company to create unique computerized curved in baking and cooking which make the cakes, pastries and foods taste greats. With the helps of those different kind of machines, and of course its own secret recipe, it will be able to standardize their products especially cakes to customers all over their cafes. . 2. 5 Natural environment including Ecological Factors Concerning about health issue, Secret Recipe proudly invites consumers to its restaurant as it serve healthy yet yummy dishes, beverages and desserts. It makes sure that all products are safe to be consumed by anyone at any ages. Moreover, Secret Recipe also maintains the nutrition of their products ’ balance. This can be transparently seen from their main dishes, Pan-Grilled Dory with Lobster Sauce. Fish are loaded with omega-3 for children and if you are pregnant, for your unborn child. However, as global warming is getting concern, Secret Recipe participates in giving consideration towards environment. The take-away cake is wrapped nicely with a cardboard box. It is very safe for environment as it is recyclable. 2. 3. Industry Environment 2. 3. 1 Market Industry Review 2. 3. 1. 1 Current Market Status Comparing to another food outlets like The Junk and Starbucks that are currently available in Sarawak, Secret Recipe can be considered as unique cafe. It provides numerous of menu, from local to international dishes as well as desserts such as cakes, pies, brownies which it is well-known of. This kind of condition describes how wide its target market is. Generally, Secret Recipe’s market is targeted to white-collar which has medium to higher income. However, today’s teenager seemed not to be very concern on how much is needed to spend on what they are consuming. This is good news for cafe like Secret Recipe as the price of menus are not longer become the obstacle. Moreover, this condition will result in wider market for this industry. 2. 3. 1. 2 Forecasting Future Market Condition The chart above is about the GDP of Malaysia from year 2001 to 2006. In 2001 and 2003 Malaysia GDP had expansion. During 2004 small contraction was happened, however, in the early 2005 it starts to increase. This condition tells that the economy growth in Malaysia is relatively stable; it increase and remain stable, though when contraction was happened it was followed by the expansion of increase in the GDP growth. Overall, we can conclude that the economy growth in Malaysia is constant which mean to say that future market condition will not really affected as the economy growth was not fluctuating. As the result, Secret Recipe’s future market will not be affected by the changes of economy growth. Technology advance is one of Secret Recipe’s successful keys to be granted by numerous of awards. However, technology also could lower the barrier of industry as advance machines are affordable by Competitors. This will enable them to come out with better method and taste of cakes in short period of time. Providentially, Secret Recipe always comes out with effective and efficient strategic to satisfy their customers, for example by improving its kitchen technology. As well as welcomed and served by friendly staffs with great smiles, also one of the keys.

Rowan Atkinson Essay Example For Students

Rowan Atkinson Essay Abstraction: This thesis focuses on the histrion, Rowan Atkinson and his accomplishments in his moving calling, most notably the situation comedies â€Å"Blackadder† and â€Å"Mr. Bean† , into which I will be supplying more in-depth analysis. The research for this thesis was carried out by traveling through legion articles about Rowan Atkinson, most of all Wikipedia articles. The information relevant to my demands for this article was so compiled and grouped up into several subdivisions, while seeking to maintain the chronological order when showing facts. The stuff used is sorted in the ‘References’ subdivision for easier entree. Cardinal Wordss:Rowan Atkinson, Richard Curtis, histrion, comedy, Blackadder, Mr. Bean, slapstick, celebrity, movie, moving calling. Table of contents: Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Early Career – Acting and Performing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Blackadder ( 1983-89 ) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Mr. Bean – The Undying Legacy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Atkinson in Film†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Personal Life and Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ .7 IntroductionRowan Sebastian Atkinson, doubtless one of the most outstanding figures in modern-day English comedy, was born on January 6Thursday, 1955 in a little town of Consett in County Durham, England. His telecasting calling is about three decennaries long, and as stated by Nick Barratt ( 2007 ) , he comes from a successful working-class background, although the Atkinson household shows strong aspirations towards middle-class position. Rowan is the youngest of the four boies of Eric Atkinson and his married woman, Ella May ( nee Bainbridge ) . Rowan received a grade in Electrical Engineering at Newcastle University, and in 1975 a grade of Master of Science in Electrical Engineering at The Queen’s College, Oxford ( hypertext transfer protocol: //en.wikipedia.org/wiki/Rowan_Atkinson, par. 3-4 ) . Interestingly plenty, in his young person Rowan was troubled by a address hindrance. Talking to his friends and co-workers for drawn-out periods of clip left him fatigued and stress ed, as certain words were giving him problem. However, this all changed during his college old ages, when he found an involvement in moving. Early Career – Acting and Performing Atkinson took his first stairss in his executing calling during his M. Sc. surveies in Electrical Technology at The Queen’s College. In fact, it was these initial successes in moving, combined with his newfound involvement for it, that drove him to go through up a possible Ph.d. in this field. He foremost introduced himself to the general populace in the Oxford Revue at the Edinburgh Festival Fringe in 1976, and shortly afterwards he started entertaining in a figure of theatre nines. In 1979, Atkinson wrote and starred in the BBC’s â€Å"Not the Nine O’clock News† ( hypertext transfer protocol: //www.biography.com/people/rowan-atkinson-9191636 # awesm=~oEaM6iZXCifx6b, par. 4 ) . He co-wrote it with Richard Curtis, with whom Atkinson continued to compose and work on other undertakings which gained international celebrity. â€Å"Not the Nine O’clock News† was merely the beginning of his telecasting calling nevertheless. It aired from 1979 to 19 82, and what followed was, all modesty aside, piece de resistance which skyrocketed his moving calling in comedy – â€Å"Blackadder† . Blackadder ( 1983-89 ) Comprised of four series and several one-off installments ( independently released episodes ) , Blackadder is to this twenty-four hours one of the most celebrated situation comedies in the UK. It was written by Richard Curtis, Ben Elton and Rowan Atkinson. Aside from composing it, Atkinson besides starred as the rubric character, Edmund Blackadder, a cowardly and conniving timeserving Lord, farther back in line to the throne than he’d prefer, who would halt at nil to increase his ain luck and position. The Black Adder, as Edmund calls himself, is accompanied by his ‘henchmen’ : Baldrick, a slightly intelligent boy of a provincial, portrayed by Tony Robinson ; and Lord Percy Percy a simple Lord ( named Captain Darling in the 4th series ) , portrayed by Tim McInnerny. They reprise their functions in each subsequent series alongside Atkinson. Blackadder ran for six old ages, from 1983 to 1989, and the four series it had spawned are independent of each other, in that they are set in different clip periods. European art comics EssayAtkinson in Film Aside from â€Å"Bean: The Ultimate Disaster Movie† and â€Å"Mr. Bean’s Holiday† , Atkinson has had a lively calling in characteristic movie comedy. Some of his major movie achievements are: â€Å"Four Weddings and a Funeral† ( 1994 ) , written by his friend Richard Curtis ; he gave his voice to the red-billed hornbill Zazu in Walt Disney’s â€Å"Lion King† ( 1994 ) ; â€Å"Rat Race† ( 2001 ) – portion of an ensemble dramatis personae ; he played a scoundrel in â€Å"Scooby Doo† ( 2002 ) characteristic movie ; black comedy movie, â€Å"Keeping Mum† ( 2005 ) ; and a new character, in my sentiment possibly an effort to interrupt the clasp of Bean over him, Johnny English in the 2003 movie of the same name, and its subsequence â€Å"Johnny English Reborn† ( 2011 ) , which may non hold succeeded in interrupting Bean, but have surely been a success none the less. â€Å"Johnny English† is a spy-fi parody m ovie, and non the first clip for Atkinson to portray a undercover agent ( he had a minor back uping function in a 1983 Bond movie â€Å"Never Say Never Again† ) . Atkinson portrayed the character of a cockamamie ace undercover agent absolutely, even unleashing the â€Å"Bean† in the advancement, as the movies feature a batch of slapstick comedy. Personal Life and Conclusion ( Following is paraphrased from hypertext transfer protocol: //en.wikipedia.org/wiki/Rowan_Atkinson ) Atkinson has been married to a make-up creative person, Sunetra Sastry for 23 old ages, with whom he has two kids, a girl named Lily, who is besides an actress, and a boy named Benjamin. However, in February 2014, it was announced that Atkinson had filed for divorce, and he is now dating a much younger actress, Louise Ford. Atkinson has a immense passion for autos, and frequently indulges it with his huge wealth. He writes articles for a twosome of athleticss auto magazines, and he owns a McLaren F1, which was even involved in a auto accident. It’s worth observing that apart from world-wide celebrity, Atkinson has besides been knighted by Queen Elizabeth II, and holds the Grand Cross’ star of the Order of the British Empire. In decision, Rowan Atkinson leads a really challenging and eventful life style, aside from his calling as an histrion and his playing achievements. However, to state that the assumed character of Mr. Bean will outlast him isn’t that implausible. Regardless of where his actions take him, Rowan Atkinson may get down to melt from people’s memory, but Mr. Bean will everlastingly be remembered and cherished. Mentions: Charles Poladian, November 19 2012,Rowan Atkinson To Retire Mr. Beanhypertext transfer protocol: //www.ibtimes.com/rowan-atkinson-retire-mr-bean-890452 Nick Barratt, 25 Aug 2007,Nick Barratt’s probe into our concealed histories. This hebdomad: Rowan Atkinsonhypertext transfer protocol: //www.telegraph.co.uk/women/mother-tongue/familyhistory/3354493/Family-detective.html Rowan Atkinson – Biographyhypertext transfer protocol: //www.biography.com/people/rowan-atkinson-9191636 # awesm=~oEaM6iZXCifx6b Sandra Brenan, Rovi,Rowan Atkinson: Biographyhypertext transfer protocol: //movies.msn.com/celebrities/celebrity-biography/rowan-atkinson/ Wikipedia, Blackadderhypertext transfer protocol: //en.wikipedia.org/wiki/Blackadder Wikipedia, Mr. Beanhypertext transfer protocol: //en.wikipedia.org/wiki/Mr._Bean Wikipedia, Richard Curtishypertext transfer protocol: //en.wikipedia.org/wiki/Richard_Curtis Wikipedia, Rowan Atkinsonhypertext transfer protocol: //en.wikipedia.org/wiki/Rowan_Atkinson 1