Secret Recipe free essay sample

This report is done under the subject of HBM222 Marketing Planning, a report on marketing plan for Secret recipe. Marketing plan included information and background about Secret recipe, the process of strategy marketing, consisted of a target markets and a marketing mix. It’s also included time-related details such as expected costs and revenues for the strategy. . In this report, there were 6 main sections or parts. The first part was introduction and situation analysis, provided some background about Secret recipe and contained an appropriate analysis of Secret Recipe including the SWOT analysis, macro environment analysis, and industry environment, critical success factors (CSF) and so on. The second part was Secret Recipe marketing objectives. This section provided an outline of Secret Recipe mission and objectives. The corporate objective of Secret Recipe is to provide to have annual turnover between 15%-20%. Cash flow is to be positive every year. Other issues are corporate financial objectives, corporate non financial objectives gap analysis and rationales. The third part, we identified and analyzed possible strategic choices or options that, typically, involve a selection of particular target markets and segment markets into 3 segments, which are fun, family and health. Besides, we have proposed 1 new segment, convenience segment. Then we developed the major marketing mix components, the 4Ps (products, promotion, price, place). Generally, the strategy also included a positioning statement and described the desired image that the marketing mix will be designed to elaborate and reinforce. We recommended new products development in the existing segments and also the new segments. The new products in this strategic marketing plan is not only to change and satisfy the needs of the consumers but also to achieve the company’s mission of targeting long term profit and sales by providing high quality and healthy food products to the consumers. In the fourth section, we provided yearly budget form year 2005 to 2008. Specific budget are provided for major items of costs, such as manufacturing, promotion, raw material and services. For the fifth section, we provided monthly plan for the year 2009. We applied Product Life Cycle for the estimated time when the actions needed to be started and completed. We also included who will in charge of each time frame in each implementation plan for each product segment. Finally, in the last part of this report, we have identified whether planned activities are being accomplished successfully, and whether financial and other objectives, such as some market share, new product, performances are being achieved. In 1997, Secret Recipe was officially launched as a household lifestyle cafe. Nowadays Secret Recipe has effectively establish its brand name in the international market which range to Malaysia, Singapore, Indonesia, Thailand, China and Philippines by the good quality of its cakes, fusion food and distinctive service. Secret recipe is a largest cafe chain in Malaysia with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continue to adhere to the standards of preparation of all food in the restaurant in accordance to the regulatory guidelines. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages offered in all Secret Recipe outlets. Secret Recipe promises to give the best satisfaction to all its valuable customers. StatesNo. of outlets Kuala Lumpur46 Selangor48 Perak5 Penang9 Johor11 Melaka 4 Negeri Sembilan5 Kelantan2 Kedah5 Pahang 3 Sabah 2 Sarawak2 Terengganu1 Currently, Secret Recipe has 143 outlets and they hope to open more than 160 outlets of Secret Recipe throughout the Asia. In the past 5 years, Secret Recipe has registered an impressive double-digit growth. In a short period of ten years, Secret Recipe has experienced a rapid growth of over 150 cafes throughout the region. Secret Recipe has earned numerous accolades every year for its performance. Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a leader in the industry. 2. 1. 2 Nature of Markets 2. 1. 3 Secret’s Recipe Products There are some major products of Secret Recipe. The table below illustrates the brands under each Product Line. Width of Product Mix Depth of Product LineKids’ MenuFusion Menu Food Kid’s burger, Kid’s Fish and Chips, Kkid’s Spaghetti Bolognese. Japanese Soba, Roasted Chicken with Turmeric Sauce, Prawn Macaroni with Cheese, Pan-grilled Dory with Lobster Sauce, Thai Style Fried Rice, Tom Yum Spaghetti, Irish Lamb Stew, Curry Seafood Laksa, Thai Style Noodles, Spaghetti Meatballs, Lasagna (Pasta), Fish and Chips, Caribbean Style Seabass (Fish and Lamb), Grilled Black Pepper Chicken, Grilled Mushroom Chicken. Width of Product Mix Depth of Product LineHealthy MenuBrowniesChocolate cakes and CreamCheese Cakes Hi-fibre cream cheese, Sugar free moist chocolate, Trans fat free peach cream. Garden Salad, Vegetarian SobaApple cheese slice, Brownies walnut, Carrot slice, Prune slice, Super supreme. Black forest, Chocolate chip walnut, Chocolate fudge, Chocolate indulgence, Chocolate strawberry, Mango delight, Moist chocolate cake, Tiramisu, White chocolate macadamia. Apple crumble cheese, baked cheese, Blueberry cheese, Cappuccino cheese, Caramel cream cheese, Cheese choc, chocolate cheese, Classic cheese, Espresso cheese, Lemon cheese, Marble cheese, New York cheese, Oreo cheese, Raspberry cheese, Yogurt cheese. Width of Product Mix Depth of Product LineBeverages Orange Juice, Green Apple juice, Cappuccino, Espresso Macchiato, Mocha, Cafe latte, Pepsi, 7-up, Organic Tea, Secret Recipe sky juice, Ice lemon tea, 2. 1. 4 Competitors Nowadays, Secret Recipe is an international lifestyle cafe that provides many choices in beverages, meals and desserts to its customers. There are few potential competitors that could affect the business of Secret Recipe. Secret Recipe’s major competitors in Kuching are Starbucks and The Junk which is almost provides same products. However, Secret Recipe has its own power compares to another lifestyle cafes in Sarawak since others do not provide wide range of products as Secret Recipe does. 2. 1. 5 Customers Customers of Secret Recipe could enjoy its delicious cakes by directly approaching the nearest Secret Recipe cafe. Moreover, the member of Secret Card owners can enjoy the discount privilege that is provided by Secret Recipe. There are four group of consumer, and these are shown in the table below: SegmentDemographic ProfileCore EssenceProducts Fun LeisureKids, teenagersKids and teenagers are fond of ice-cream, cake and junk food. Kids’ meal, side order such as French fries, Cheese Cakes, Brownies, Orange Juice, Green Apple Juice, Soft Drink, Coffee beverages. Health Health-conscious customers, aged customersSociety concern more on health issues nowadays. Vegetarian Soba, Garden Salad, Hi Fibre Cream Cheese, Trans Fat Free Peach Cream Cake, Sugar Free Moist Chocolate. FamilyFamilies with childrenFamily can enjoy leisure time together while having their meals. Fish and Chips, Pasta, Thai Style Noodles, Grilled Black Pepper, Chicken soup, and other fusion food. 2. 2 Macro Environment Analysis . 2. 1 Political and Legal As Secret Recipe is expanding internationally, trade restrictions, tariffs, tax policies and employment laws that related to their business countries have influence upon Secret Recipe. For instance, tax policies will affect on the cost of the raw materials in making their products. As Malaysia is a Muslim country, Secret Recipe has a legal regulation of Halal Certification by Jabatan Kemaju an Islam Malaysia (JAKIM) which ensures that all meals and beverages are safe to be consumed by Muslim people. 2. 2. 2 Economic Economic is getting well and stable in Malaysia since economic crisis and Malaysian people tend to spend more in their meals and drinks. Malaysias unemployment rate fell sharply from 3. 4% in the June quarter to 3. 1% in the third stanza which considered as low. As Malaysia has stable economy, it can ensure the business will not be affected. However, the inflation rate and consumer price index will influence the cost of the raw materials which may be increase. The risk should be taking into account to avoid losing. This is because raw material is one of the factors that will influence the industry. 2. 2. Social-cultural The social and cultural influences on business vary from country to country. Social factors include the demographic and cultural aspects of the external environment. These factors affect customers’ needs and the size of the potential market. In Malaysia, many employees avoid to cook by themselves. They tend to have their meals outside as it could save their tim e. It is very common for us to see people spending their time with colleagues, friends or even with family for meals. This is the culture of Malaysians since years ago and has proven that those people have higher standard of living. As a result Secret Recipe is the best choice for them, as different consumers could have different kind of needs and wants at the same time and place which is Secret Recipe. The consumer spending pattern is changing as more and more people are going to cafe instead of going to local food stall (known as â€Å"kopitiam†) especially for teenagers. They would like to spend more to have higher quality of foods and drinks in comfortable environment. However, there is large amount of market share having a piece of cake or food and drink in the open air food stall (known as â€Å"kopitiam†) as it is cheaper compared to restaurant or cafe. As a result, majority of people who are going to Secret Recipe is the middle or high status society adults. 2. 2. 4 Technological As Secret Recipe is an international cafe that operated in many countries in Asia, it needs high technology to have their information flow and share among each outlet. Moreover, the information gathered also need to be analyzed before presented to the manager by using computer technology. Another technology such as electronic mixer is used to make sure the ingredients for baking cake and pastries are mixed well in a correct timing. As well as Wincool Refrigerator (WCR) that is used by Secret Recipe is to allow Secret Recipe to offer the highest standard quality products by keeping the raw materials and cakes fresh. Nuova Simonelli’s blender also helps in blending coffee or fruits. Moreover its computerized baking oven and electric stove also allow the company to create unique computerized curved in baking and cooking which make the cakes, pastries and foods taste greats. With the helps of those different kind of machines, and of course its own secret recipe, it will be able to standardize their products especially cakes to customers all over their cafes. . 2. 5 Natural environment including Ecological Factors Concerning about health issue, Secret Recipe proudly invites consumers to its restaurant as it serve healthy yet yummy dishes, beverages and desserts. It makes sure that all products are safe to be consumed by anyone at any ages. Moreover, Secret Recipe also maintains the nutrition of their products ’ balance. This can be transparently seen from their main dishes, Pan-Grilled Dory with Lobster Sauce. Fish are loaded with omega-3 for children and if you are pregnant, for your unborn child. However, as global warming is getting concern, Secret Recipe participates in giving consideration towards environment. The take-away cake is wrapped nicely with a cardboard box. It is very safe for environment as it is recyclable. 2. 3. Industry Environment 2. 3. 1 Market Industry Review 2. 3. 1. 1 Current Market Status Comparing to another food outlets like The Junk and Starbucks that are currently available in Sarawak, Secret Recipe can be considered as unique cafe. It provides numerous of menu, from local to international dishes as well as desserts such as cakes, pies, brownies which it is well-known of. This kind of condition describes how wide its target market is. Generally, Secret Recipe’s market is targeted to white-collar which has medium to higher income. However, today’s teenager seemed not to be very concern on how much is needed to spend on what they are consuming. This is good news for cafe like Secret Recipe as the price of menus are not longer become the obstacle. Moreover, this condition will result in wider market for this industry. 2. 3. 1. 2 Forecasting Future Market Condition The chart above is about the GDP of Malaysia from year 2001 to 2006. In 2001 and 2003 Malaysia GDP had expansion. During 2004 small contraction was happened, however, in the early 2005 it starts to increase. This condition tells that the economy growth in Malaysia is relatively stable; it increase and remain stable, though when contraction was happened it was followed by the expansion of increase in the GDP growth. Overall, we can conclude that the economy growth in Malaysia is constant which mean to say that future market condition will not really affected as the economy growth was not fluctuating. As the result, Secret Recipe’s future market will not be affected by the changes of economy growth. Technology advance is one of Secret Recipe’s successful keys to be granted by numerous of awards. However, technology also could lower the barrier of industry as advance machines are affordable by Competitors. This will enable them to come out with better method and taste of cakes in short period of time. Providentially, Secret Recipe always comes out with effective and efficient strategic to satisfy their customers, for example by improving its kitchen technology. As well as welcomed and served by friendly staffs with great smiles, also one of the keys.

Rowan Atkinson Essay Example For Students

Rowan Atkinson Essay Abstraction: This thesis focuses on the histrion, Rowan Atkinson and his accomplishments in his moving calling, most notably the situation comedies â€Å"Blackadder† and â€Å"Mr. Bean† , into which I will be supplying more in-depth analysis. The research for this thesis was carried out by traveling through legion articles about Rowan Atkinson, most of all Wikipedia articles. The information relevant to my demands for this article was so compiled and grouped up into several subdivisions, while seeking to maintain the chronological order when showing facts. The stuff used is sorted in the ‘References’ subdivision for easier entree. Cardinal Wordss:Rowan Atkinson, Richard Curtis, histrion, comedy, Blackadder, Mr. Bean, slapstick, celebrity, movie, moving calling. Table of contents: Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Early Career – Acting and Performing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Blackadder ( 1983-89 ) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Mr. Bean – The Undying Legacy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Atkinson in Film†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Personal Life and Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ .7 IntroductionRowan Sebastian Atkinson, doubtless one of the most outstanding figures in modern-day English comedy, was born on January 6Thursday, 1955 in a little town of Consett in County Durham, England. His telecasting calling is about three decennaries long, and as stated by Nick Barratt ( 2007 ) , he comes from a successful working-class background, although the Atkinson household shows strong aspirations towards middle-class position. Rowan is the youngest of the four boies of Eric Atkinson and his married woman, Ella May ( nee Bainbridge ) . Rowan received a grade in Electrical Engineering at Newcastle University, and in 1975 a grade of Master of Science in Electrical Engineering at The Queen’s College, Oxford ( hypertext transfer protocol: //en.wikipedia.org/wiki/Rowan_Atkinson, par. 3-4 ) . Interestingly plenty, in his young person Rowan was troubled by a address hindrance. Talking to his friends and co-workers for drawn-out periods of clip left him fatigued and stress ed, as certain words were giving him problem. However, this all changed during his college old ages, when he found an involvement in moving. Early Career – Acting and Performing Atkinson took his first stairss in his executing calling during his M. Sc. surveies in Electrical Technology at The Queen’s College. In fact, it was these initial successes in moving, combined with his newfound involvement for it, that drove him to go through up a possible Ph.d. in this field. He foremost introduced himself to the general populace in the Oxford Revue at the Edinburgh Festival Fringe in 1976, and shortly afterwards he started entertaining in a figure of theatre nines. In 1979, Atkinson wrote and starred in the BBC’s â€Å"Not the Nine O’clock News† ( hypertext transfer protocol: //www.biography.com/people/rowan-atkinson-9191636 # awesm=~oEaM6iZXCifx6b, par. 4 ) . He co-wrote it with Richard Curtis, with whom Atkinson continued to compose and work on other undertakings which gained international celebrity. â€Å"Not the Nine O’clock News† was merely the beginning of his telecasting calling nevertheless. It aired from 1979 to 19 82, and what followed was, all modesty aside, piece de resistance which skyrocketed his moving calling in comedy – â€Å"Blackadder† . Blackadder ( 1983-89 ) Comprised of four series and several one-off installments ( independently released episodes ) , Blackadder is to this twenty-four hours one of the most celebrated situation comedies in the UK. It was written by Richard Curtis, Ben Elton and Rowan Atkinson. Aside from composing it, Atkinson besides starred as the rubric character, Edmund Blackadder, a cowardly and conniving timeserving Lord, farther back in line to the throne than he’d prefer, who would halt at nil to increase his ain luck and position. The Black Adder, as Edmund calls himself, is accompanied by his ‘henchmen’ : Baldrick, a slightly intelligent boy of a provincial, portrayed by Tony Robinson ; and Lord Percy Percy a simple Lord ( named Captain Darling in the 4th series ) , portrayed by Tim McInnerny. They reprise their functions in each subsequent series alongside Atkinson. Blackadder ran for six old ages, from 1983 to 1989, and the four series it had spawned are independent of each other, in that they are set in different clip periods. European art comics EssayAtkinson in Film Aside from â€Å"Bean: The Ultimate Disaster Movie† and â€Å"Mr. Bean’s Holiday† , Atkinson has had a lively calling in characteristic movie comedy. Some of his major movie achievements are: â€Å"Four Weddings and a Funeral† ( 1994 ) , written by his friend Richard Curtis ; he gave his voice to the red-billed hornbill Zazu in Walt Disney’s â€Å"Lion King† ( 1994 ) ; â€Å"Rat Race† ( 2001 ) – portion of an ensemble dramatis personae ; he played a scoundrel in â€Å"Scooby Doo† ( 2002 ) characteristic movie ; black comedy movie, â€Å"Keeping Mum† ( 2005 ) ; and a new character, in my sentiment possibly an effort to interrupt the clasp of Bean over him, Johnny English in the 2003 movie of the same name, and its subsequence â€Å"Johnny English Reborn† ( 2011 ) , which may non hold succeeded in interrupting Bean, but have surely been a success none the less. â€Å"Johnny English† is a spy-fi parody m ovie, and non the first clip for Atkinson to portray a undercover agent ( he had a minor back uping function in a 1983 Bond movie â€Å"Never Say Never Again† ) . Atkinson portrayed the character of a cockamamie ace undercover agent absolutely, even unleashing the â€Å"Bean† in the advancement, as the movies feature a batch of slapstick comedy. Personal Life and Conclusion ( Following is paraphrased from hypertext transfer protocol: //en.wikipedia.org/wiki/Rowan_Atkinson ) Atkinson has been married to a make-up creative person, Sunetra Sastry for 23 old ages, with whom he has two kids, a girl named Lily, who is besides an actress, and a boy named Benjamin. However, in February 2014, it was announced that Atkinson had filed for divorce, and he is now dating a much younger actress, Louise Ford. Atkinson has a immense passion for autos, and frequently indulges it with his huge wealth. He writes articles for a twosome of athleticss auto magazines, and he owns a McLaren F1, which was even involved in a auto accident. It’s worth observing that apart from world-wide celebrity, Atkinson has besides been knighted by Queen Elizabeth II, and holds the Grand Cross’ star of the Order of the British Empire. In decision, Rowan Atkinson leads a really challenging and eventful life style, aside from his calling as an histrion and his playing achievements. However, to state that the assumed character of Mr. Bean will outlast him isn’t that implausible. Regardless of where his actions take him, Rowan Atkinson may get down to melt from people’s memory, but Mr. Bean will everlastingly be remembered and cherished. Mentions: Charles Poladian, November 19 2012,Rowan Atkinson To Retire Mr. Beanhypertext transfer protocol: //www.ibtimes.com/rowan-atkinson-retire-mr-bean-890452 Nick Barratt, 25 Aug 2007,Nick Barratt’s probe into our concealed histories. This hebdomad: Rowan Atkinsonhypertext transfer protocol: //www.telegraph.co.uk/women/mother-tongue/familyhistory/3354493/Family-detective.html Rowan Atkinson – Biographyhypertext transfer protocol: //www.biography.com/people/rowan-atkinson-9191636 # awesm=~oEaM6iZXCifx6b Sandra Brenan, Rovi,Rowan Atkinson: Biographyhypertext transfer protocol: //movies.msn.com/celebrities/celebrity-biography/rowan-atkinson/ Wikipedia, Blackadderhypertext transfer protocol: //en.wikipedia.org/wiki/Blackadder Wikipedia, Mr. Beanhypertext transfer protocol: //en.wikipedia.org/wiki/Mr._Bean Wikipedia, Richard Curtishypertext transfer protocol: //en.wikipedia.org/wiki/Richard_Curtis Wikipedia, Rowan Atkinsonhypertext transfer protocol: //en.wikipedia.org/wiki/Rowan_Atkinson 1

Disadvantages of Online Shopping - Why College Students Writes Essays on Disadvantages of Online Shopping

Disadvantages of Online Shopping - Why College Students Writes Essays on Disadvantages of Online ShoppingAn essay or mini-study on the disadvantages of online shopping is one of the most popular of all those writing assignments that college students take up. It is basically an examination of the pros and cons of online shopping, which is a good way to prepare for standardized exams that are usually taken in the college semester. The purpose of such an essay is to convince the reader of one's point of view, so as to encourage them to agree with it.There are certain disadvantages of online shopping that have been pointed out by students who have written an essay or mini-study on it. Some students are happy with the advantages they've discovered, while others don't like what they see. Therefore, there are actually a number of advantages that are touted in these papers.One of the advantages is the fact that a person can make a lot of money if they just know the secrets of a successful on line store owner. Aside from knowing how to sell products on the Internet, many of these students also had to work hard to acquire the knowledge on how to operate and manage an online store. If these students would not take a look at their past experiences, they may not be as successful as those who did.Disadvantages are that people should be careful about what products they sell online. They should be able to differentiate between genuine and fake products that they buy from wholesalers. It would be unfair to judge one's decision on buying something for sale based on the quality of the product.When dealing with the disadvantages of online shopping, it is best to look at what benefits come along with it. Many students who wrote an essay on the disadvantages of online shopping have mentioned that it is easy to compete in the world of online shopping. This means that there is no need to constantly watch out for prices and compare what is available in the market. What's more, the world of online shopping has now allowed both manufacturers and retailers to offer the same products and different prices so as to attract more customers.Disadvantages are the price tags that may not be worth buying. Consumers should be cautious about products that are sold in high prices. They should also be able to see which products have reliable delivery schedules so as to make sure that they will get their items on time.Disadvantages are that people will have to suffer through delays if they have to wait for their product to arrive. Thus, it would be unfair to judge one's purchase based on the quality of the product. In fact, the quality does not really matter in this case.Once they have finished their essay on the disadvantages of online shopping, students can get useful information in doing their own research on how to run an online store. They can also see how many customers actually visit their site to see what they are selling. This is because people will be able to compare the prices and the products online before making a decision to buy.

the battle of somme Essay Example For Students

the battle of somme Essay The battle of the Somme began in the summer of 1916. The British saw their opportunity to look good and be the saviour of the moment. However, this did not occur. A four hundred and fifty mile trench network, stretching from the Swiss border up and into Belgium, was opened up and the battle had truly started. The battle soon deteriorated into trench warfare causing no progress to either side. The Generals decided to forge an all-out offensive on the weaker points of the German lines and started a forty-eight hour bombardment on these points. However, due to poor weather, the forty-eight hour period was stretched to seven days of heavy shelling. The idea was to wipe out the German barbed wire and the majority of men. We will write a custom essay on the battle of somme specifically for you for only $16.38 $13.9/page Order now The Germans overheard a radio conversation and discovered the British plan. They dug deep trenches and practiced on setting up their machine guns quickly. They were ready for anything the British and French could throw at them. In truth, a third of the shells failed to explode and the few that did, hit no mans land or the unused trenches. After seven days of complete bombardment, the majority of the six foot high barbed wire was still standing and in good condition. The British generals, who believed that blood was the price of victory, were preparing for the final assault, the big push. At 7:22 am, the biggest man-made explosion was set off underneath the Germans. This went wrong with nearly half of the mine not exploding or exploding in the face of the minelayers. However, six minutes later, the mind numbing bombardment stopped and, for the first time in just over a week, the bird song could be heard. Only a mere two minutes after that, the big push commenced as thousands of men wa lked over the top. The generals had told them that no Germans had survived and they should walk proudly across the open no mans land. The confidence was so high that some men kicked footballs across the wide-open space. This, however, was all in vain as the well-protected Germans in their deep bunkers had emerged and were ready to shoot. They mowed the British forces down like target practice which no allies standing any chance. This resulted in a huge loss of life. Source A- From Douglas Haigs Despatch, 23 December 1916 This source shows us the three main objectives of the Somme that the British actually fulfilled. The date tells us that it was written after the battle and is a sort of justification for what happened. This despatch would have presumably been published so any citizen could pick up a copy that tells us that he was telling the public about the successes in the battle. However, there is no mention of the failed objectives such as the big push into or the breaking through the German lines. This source can be cross-referenced with source I which is a map showing the ground gained and the casualties. Source B- Haig communicating to Lloyd-George during the SommeThis source has no date but we are told that it is during the Somme. This note is clearly a note of desperation as the fact that the note is to the minister of munitions, Lloyd-George, shows. It therefore indicates that things are not going well in the battle. The note shows ver y little imagination as it talks about the same old things, tactics and one last push. It also tells us that he has no apparent backup plan so a loss would be a disaster. Source C- Extract of a report sent in December 1916 by Haig to the British Cabinet about the affects of the battle of the SommeThis source again shows Haig trying to justify his actions but this time he doesnt just say about the successful things he admits to being wrong about the ground capture. The nature of the source is a private letter to the Cabinet and not for publication, thus Haig has to admit to what is already obvious about the lack of ground gained. This source also is a good example of typical Haig in which he sees it as a success as the enemys casualties were greater than ours and it shows his carelessness for human life. This source contains a phrase about forcing the Germans out of defensive positions, this seems to be untrue as they didnt break through the lines and the barbed wire with the machine guns were still intact. Source E seems to agree to this statement. .ub1c78721f6256ee4f3508d72392cffcd , .ub1c78721f6256ee4f3508d72392cffcd .postImageUrl , .ub1c78721f6256ee4f3508d72392cffcd .centered-text-area { min-height: 80px; position: relative; } .ub1c78721f6256ee4f3508d72392cffcd , .ub1c78721f6256ee4f3508d72392cffcd:hover , .ub1c78721f6256ee4f3508d72392cffcd:visited , .ub1c78721f6256ee4f3508d72392cffcd:active { border:0!important; } .ub1c78721f6256ee4f3508d72392cffcd .clearfix:after { content: ""; display: table; clear: both; } .ub1c78721f6256ee4f3508d72392cffcd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub1c78721f6256ee4f3508d72392cffcd:active , .ub1c78721f6256ee4f3508d72392cffcd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub1c78721f6256ee4f3508d72392cffcd .centered-text-area { width: 100%; position: relative ; } .ub1c78721f6256ee4f3508d72392cffcd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub1c78721f6256ee4f3508d72392cffcd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub1c78721f6256ee4f3508d72392cffcd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub1c78721f6256ee4f3508d72392cffcd:hover .ctaButton { background-color: #34495E!important; } .ub1c78721f6256ee4f3508d72392cffcd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub1c78721f6256ee4f3508d72392cffcd .ub1c78721f6256ee4f3508d72392cffcd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub1c78721f6256ee4f3508d72392cffcd:after { content: ""; display: block; clear: both; } READ: Hamlet 3 EssaySource D- Extract from a letter written by Lloyd-George to Haig on 21st September 1916 after his visit to the SommeThis source is slightly more complicated than the rest. Lloyd-George appears to praise Haig despite their rivalry but at the time, Lloyd-George was ambitious to become Prime Minister in the place of Asquith. However, if Lloyd-George was to run for Prime minister, he would need somebody influential to aid his bid; somebody like Haig. When judging this source, we have to keep in mind Lloyd-Georges political ambitions. On his visit to the Somme, he would have only been shown the better parts so his sight of the battle would cloud his judgement. Sour ce E- Extract from My War Memoirs by the German General Ludendorff, published in 1919This piece is evidence from after the event, secondary evidence. Therefore it doesnt carry so much judgement with it but Ludendorff was a key member of the German team. He obviously seems to support objective c in Source A. This piece is a justification of his part in the German war effort and tries to justify his part in the defeat. The piece is also written in the recent light of the Treaty of Versailles and he is trying to show how unfair it was on the Germans. Source F- From AJP Taylors The First World War published in 1963AJP Taylor is seen as one of the most illustrious historians of the twentieth century. His theories about the battle, Lions led by Donkeys, are famous. This piece is written with hindsight and a different perspective. He is well known for being anti world war one generals and this is shown in this piece. However, due to the fact that it is written nearly fifty years later and that it contradicts Source E, I find this piece as little use as it is just what he has been told and was not around in those time to learn firsthand. Source G-Extract from Marc Ferros The Great War 1914-1918 Published in 1969Marc Ferro was a French Marxist historian who was strongly anti-British. He only focuses on the bad points of the British effort and none of the good points such as Verdun. Factual evidence shows that the British effort in the Somme was vital to the war as it saved the French from being breached. It almost certainly saved Paris from falling. He is very biased and unfair on the British as he could have been under German rule should the British not opened up the offensive along the Somme. Source H- Photograph of a still taken from the film The Battle of the Somme which was shown to British cinema audiences in the late summer and autumn of 1916, while the battle was still going onThis source is a still from a staged trench behind British lines. It was meant to inspire the cinema audiences and boost morale. The very fact that the government was making this film suggests that things are going badly. By the autumn of 1916, the press had started printing a list of the deaths and the citizens were beginning to ask questions. This source obviously supports the statement but the photo in itself doesnt tell us much as it is a fake. Source I- Map showing the battle lines of the SommeThis map tells us that very little ground was gained during the battle. The authenticity is unsure but from my own knowledge I can verify it as very accurate to what really happened. It clearly indicates that the Somme was a disaster compared with the ground gained and the lives lost. This source can be cross-referenced with Source A that says nothing about the ground to be gained; it is backed up by the maps evidence. .u0ab418a2ff5ddb1f0819976dc9c5ef3b , .u0ab418a2ff5ddb1f0819976dc9c5ef3b .postImageUrl , .u0ab418a2ff5ddb1f0819976dc9c5ef3b .centered-text-area { min-height: 80px; position: relative; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b , .u0ab418a2ff5ddb1f0819976dc9c5ef3b:hover , .u0ab418a2ff5ddb1f0819976dc9c5ef3b:visited , .u0ab418a2ff5ddb1f0819976dc9c5ef3b:active { border:0!important; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .clearfix:after { content: ""; display: table; clear: both; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b:active , .u0ab418a2ff5ddb1f0819976dc9c5ef3b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .centered-text-area { width: 100%; position: relative ; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b:hover .ctaButton { background-color: #34495E!important; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .u0ab418a2ff5ddb1f0819976dc9c5ef3b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b:after { content: ""; display: block; clear: both; } READ: The Salem Witch Trials EssaySource J- A British soldiers opinion of the instructions to cross no mans land at slow walking paceThis source is just one soldiers view and is easy to dismiss as a stock evaluation. My own knowledge tells me that most of the front line soldiers would have had this opinion. On this evidence, it tells us that an ordinary front line soldier would see things as a futile loss of life, survival and bad mistakes by the generals. Presumably, they would not see it as objectively as the generals. Source As points about pressure relief at Verdun would not matter to the average soldiers. Therefore, he was only looking out for himself in this article and no t for the war effort. Also, this source clearly supports the statement. In conclusion, from this range of sources, I have discovered that many of they sources that at first sight looked as against this statement, are actually for the statement once they have been studied in detail. How ever I find these sources to generally support the statement but there is no clear answer. For example, Source A has three points of which some were fulfilled and others that were not; is this classed as a for or against the statement? I chose to classify it as a for due to the fact that Haig missed out some key war points which were not fulfilled. However, I find these sources satisfactory in supporting the statement.

Hoedads Tool and the Cooperative

Hoedads Tool and the Cooperative Hoedads are wooden-handled, mattock-like hand tools used to plant bare-root trees by the thousands quickly and mainly used by experienced crews. They are designed for steep slopes, versus the dibble, a straight-bladed, metal-handled tool with a foot platform used to plant trees on flat ground. When comparing the use of the dibble and the hoedad, a USFS study in the Western Gulf Region of the United State (2004) shows that neither method is superior to the other. The study concluded that tree planting survival, first- and second-year height, groundline diameter, first-year root weight, and first and second-year growth was found to be the same. The hoedad does speed up planting when used by an experienced user with a strong back. The Hoedad Revolution This hoedad tree planting tool inspired a name given to tree planting cooperatives of environmentalist tree planters who planted millions of tree seedlings from 1968 to 1994. During this period, new-generation tree planters used the hoedad exclusively on hundreds of thousands of regenerated forest acres. The timber industry and the U.S. Forest Service (USFS) provided both land and incentive monies during this period to encourage reforestation of cutover lands. It opened up opportunities for private contractors to enter the tree planting business. There was money to be made for someone who enjoyed the outdoors, was in good physical health and could plant 500 to 1000 trees per day on steep ground. Both the hoedad tool and tool users called hoedads  were of some influence on the forest practices of the USFS and the Bureau of Land Management (BLM). These spirited men and women managed  to change the stereotypical male forest worker image.  They questioned the practice of single-species reforestation and detested the wide use of herbicides and pesticides. They did extensive lobbying at national and state levels for increased funds for reforestation and promotion of sustainable forestry practices. Enter the Cooperative In addition to tree planting, these Hoedad cooperatives did precommercial thinning, firefighting, trail building, technical forestry, forest construction, resource inventory, and other forest-related labor. They grew in numbers  working in every state west of the Rockies and  Alaska  and living in the most remote areas in the mountains of the West. They later traveled through the Eastern US to planting job sites where programs like the Forest Incentives Program (FIP) were paying private forest owners to reforest and manage according to multiple-use principles. The most notable cooperative was  based in Eugene, Oregon.  Hoedads Reforestation Cooperative (HRC) was the largest of the co-ops, was established by a Peace Corp volunteer and thrived as a tree planting cooperative for over 30 years. These Independent tree planter contractors were able to make millions of dollars (and plant millions of trees) through these planter-owned cooperatives. HRC disbanded in 1994, largely because of a dramatic decline on federal lands in reforestation and other timber harvest associated forestry work. According to Roscoe Caron, a former tree planter and Hoedad president, HRC was also instrumental in breaking the males-only ethic of forest work, questioning the wisdom of monoculture reforestation and challenging the liberal use of herbicides. In celebration of the 30-year Hoedad reunion (in 2001), the Eugene Weekly and Lois Wadsworth compiled some of the most detailed information on Hoedads to date for the article Tree Planters: The Mighty Hoedads, Back for a 30-year Reunion, Recall Their Grand Experiment.

The Problem of Homelessness Research Paper Example | Topics and Well Written Essays - 500 words

The Problem of Homelessness - Research Paper Example In the first article above, The National Healthcare for Homeless Clinician’s Network reckons that substance abuse is a major contributor to homelessness among individuals, with over half of the homeless individuals and 70% of the homeless veterans estimated to be drug addicts. The article asserts that combating drug addictions is an effective way of ending chronic homelessness. In the second article listed above, the Portland Rescue Mission notes addiction as the number one cause of homelessness globally (with 68% of cities in the United States alone reporting addiction as the cause of homelessness). The other nine causes included are domestic violence, mental illness, job loss and underemployment, foreclosure, post-traumatic stress, throw away teens, relational brokenness, and grief and finally despair. In the last article, Eugene Didenko and Nicole Pankratz observe that a plethora of researches and surveys indicate that homeless people have much higher rates of substance use than the general population. In my attempts to put in place a presentation on the benefits of sports for my PSY180 class, I saw it wise to additionally argue against some of the major oppositions to my point of view. The internet provided a suitable source of such information on opposing views. In my attempts to put in place a presentation on the benefits of sports for my PSY180 class, I saw it wise to additionally argue against some of the major oppositions to my point of view. The internet provided a suitable source of such information on opposing views, with Google being my preferred search engine. In addition to the reasons already stated in scenario 2 above, I always opt for Google for its relative convenience, easy use, minimal technical difficulties, issues and problems, the credibility of sources therein and reliability hence. In addition, to further ensure the credibility and reliability of my selected sources, I am keen to note which authors, groups of authors and institutions are behind a given select ed piece.

Research method Essay Example | Topics and Well Written Essays - 1000 words - 1

Research method - Essay Example The hypothesis of the study states that improved accuracy is observed when slight modifications are made to the original ARS scale. The revision of the anxiety scale makes it more precise and more relevant in communicating to the athletes, so that they can better express their level of stress, anxiety and self-confidence. The Anxiety Rating Scale ARS has been used frequently which led to its suggestion that some modifications might enhance the productivity regarding the concurrent validity of the instrument. Two revisions were made to the original ARS and its results were compared with the original ARS. The study used 180 college-age volleyball players for this study. The results indicated that the revision yielded the largest correlation with CSAI-2 subscales. The results were similar in the males where the revision 2 yielded the largest correlations connected with the cognitive and somatic anxiety, but not for self-confidence. Across genders the revision 2 resulted in the highest correlations for the three categories; cognitive anxiety, somatic anxiety and self-confidence. Correlation coefficients were found to be .67, .69 and .75 respectively. The conclusion suggests that the revision to the original ARS model resulted in the highest level of concurrent validity when the participants were intramur al volleyball players. The journal article discusses a very important topic; measuring the results of revised anxiety test. The article is complete in the sense that it begins with an introduction that goes on into explaining the background, then turns to methodology and then concludes with the results. It gives the reasons why there is room for improvement in the ARS. The ARS had been associated satisfactorily with Krane’s (1994) revision of Mental Readiness Form (MRF-L). Previous studies show that ARS is moderately correlated with anxiety and self-confidence subcomponents of CDAI-2 (Cox, Reed & Robb, 1997). The outline is clear and states that